Page 43 - Case Study Annual 2015

LAA 2015 Silver

Mahindra SA / Savino Del Bene /
InSync Solutions

An end-to-end supply chain solution

Savino Del Bene was appointed by Mahindra to provide a one-stop solution for
responsibility of the entire supply chain in South Africa from ordering to receiving,
warehousing and delivery, including the international freight management logistics..

Mahindra South Africa is a fully owned awarded the contract to provide such an end-to-end
subsidiary of Mahindra & Mahindra of opportunity. SDB established a strategic alliance with
India, which was established in 1945, and InSync Solutions to form a collaborative process team.
is today one of India’s leading business
houses. The SA company is a full-fledged organisation, To meet the projected requirements and volumes,
leveraging on the strength of its Indian roots and is SDB was charged with locating a suitable warehouse
celebrating its 11th year of local operations. facility to effectively and professionally accommodate
all inventories allowing for business growth as well as
Mahindra has 60 dealerships in all nine provinces, providing a world class parts and accessories service to
which are comprehensive facilities that handle sales, the many, and growing, dealerships within South Africa
service and spare parts. This growing national footprint and beyond.
is moving ever deeper into communities as the company
continues in its drive to offer value-for-money products InSync commenced with the planning for the
and services to its customers. migration of all inventories from the previous warehouse
utilised to the new facilities being established.
The company has also expanded into other sub-
Saharan countries, currently exporting vehicles to The objective
Zimbabwe, Zambia, Swaziland and Namibia.
The objective was to expound upon the benefits of
Mahindra SA also has a powerful network in place an end-to-end supply chain managed solution that
to ensure the effective and efficient distribution of all provides for ultimate supply chain visibility, tracking
parts in the region, and has achieved significant growth and supply chain events management from time of
having sold a total of 30 000 vehicles. order placement, shipping, customs clearance of all
required inventories.
Background
The problem / the challenges
In 2008 Mahindra required to take far greater control
over its business and destiny to re-position the brand While a concerted effort in customer service was
in SA and to further marketing developments in Africa. uppermost on the agenda of Mahindra SA, there was
the need to further improve the customer experience by
Savino Del Bene (SDB) presented a value providing a world class P&A service with continuous
proposition to Mahindra that would provide a one- improvement and best practice applications.
stop solution for SDB taking responsibility of the entire
supply chain from ordering to receiving, warehouse The existing Mahindra P&A warehouse at the
management and delivery, including the international time was considered to be inadequate to handle
freight management logistics (forwarding and Customs the anticipated growth opportunities following the
clearance). Mahindra went out to tender and SDB was then-upcoming acquisition of the SsangYong brand.

the logistics news case study annual 2015 41