Page 10 - Logistics News July 2019

Thought Leadership

Omnichannel fulfi lment

The Locus Whitepaper, entitled ‘Locus’ Guide to Omnichannel Fulfi lment’, discusses
omnichannel fulfi lment, its benefi ts and its future.

OMNICHANNEL IS an integrated approach to retail (e-commerce, store replenishment and wholesale)
that tries to provide the customers with a consistent from one location. The whole process, ranging
shopping experience on diff erent channels: online, from the customer placing the order to the time
via telephone or a brick-and-mortar store. However, when the order gets delivered to him or her,
according to a recent survey, only 22 percent of comes under omnichannel fulfi lment.
North American retailers consider ‘omnichannel Omnichannel order fulfi lment comprises six
eff orts’ a top priority. Compare that to 2015, when basic processes:
45 percent of retailers claimed the same. 1. Communication: Circulating information about
the product/service through online/offl ine
What do you mean by omnichannel channels.
fulfi lment? 2. Order processing: Receiving order, confi rming
Omnichannel order fulfi lment is a material handling the order.
fulfi lment strategy that treats the inventory 3. Warehouse management: Merchandise
as a single unit and uses it to fulfi l all channels availability, inventory control.

8 July 2019 | Logistics News