Page 31 - Logistics News - May 2021

C O MPANY NE W S

Defy opens world-

class warehousing

and DC in Danskraal

South Africa’s largest manufacturer and distributor
of major domestic appliances, Defy, announced the
official opening of its new world-class distribution and
warehousing centre in Danskrall, Ladysmith on 19 May.
The new facility represents a R170-million investment
into the Ladysmith area and will create over 130 jobs
within surrounding communities.

Distribution and warehousing are key competencies in
The Defy Danskraal warehouse can process the loading the Defy supply chain and underline the customer centric
and unloading of more than 200 trucks per day and has ethos of the company. Ladysmith is a prime location to
a storage capacity of 100,000m³ of product. The strategic achieve a win-win result due to its strategic proximity to
location of the DC creates the opportunity to move product major transport nodes and Defy’s Ezakheni manufacturing
by rail from the Ezakheni manufacturing facility to the facility which already operates out of the region.
Durban port 250km away. This drastically improves the
export supply of Defy and sister brand Beko appliances into Since 2012, Defy has invested approximately
Africa and supports the company’s vision of being in the top R642 million in the Ladysmith economy. Danskraal has
three appliance brands in all sub-Saharan markets by 2025. been designated as a logistics development zone and is
strategically located in terms of Defy’s planned network.
According to Defy’s CEO, Evren Albas, the new Danskraal “With a R170 million investment and significant job creation
DC represents the company’s unwavering dedication to the opportunities, the new Defy Danskraal warehouse promises
people of South Africa and the community of Ladysmith to to further contribute to the economic and social stability of
see another century of prosperous growth. the Ladysmith community,” says Albas. •

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