Page 25 - Logistics News Oct Nov 2020
P. 25
Book Review
end it helps you to pull everything you’ve or country level, this chapter delves into
learned together and see how the concepts examples of what happens if the supply chain
play out in the real world by guiding you doesn’t work properly.
through an interactive demonstration of The chapter also takes a look at:
the online business simulation game, The • The role of the supply chain within the
Fresh Connection (free access is included context of a company.
with the book). This game allows you • Some definitions of the supply chain and
to study the effects of key supply chain related terms.
decisions on the example of a fruit juice • How big your supply chain would need to be.
supply chain. • The impact of the size of a company.
A sneak peek into the first chapter reveals • The building blocks of the supply chain.
answers to the questions ‘what is a supply This is a key text for students on supply
chain?’ and ‘what is the importance of the chain management BScs and MScs as well as
supply chain?’. While there are many ways background reading for students playing the
to answer these questions using statistics full version of The Fresh Connection Business
on supply chain expenditure on a company Simulation game. •
