Page 6 - Case Study Annual 2015

Sponsor: CHEP

Business pressure can be an
opportunity to create ‘diamonds’

Each year brings the logistics industry Hermann Haupt, Country
another step closer towards building
stronger, better and more efficient GM: CHEP Sub-Sahara Africa
supply chains. This year the supply
chain industry celebrates the 27th costs simultaneously. These high pressure economic
Annual Logistics Achiever Awards and conditions often see organisations look to traditional
recognises those companies that have cost-cutting methods to plug the leak but these
chosen to share their collaborative methods are unfortunately not always sustainable.
initiatives to the benefit of all stake Often these factors hinder our competitiveness as a
holders. country, but this pressure provides an opportunity
for innovation. To quote Robert Horry, who says,
As we celebrate these achievements, we “pressure can burst a pipe or pressure can make a
recognise a need for constant change in our diamond”, hopefully the diamond this pressure
own organisation to ensure that we are able creates is innovative collaboration.
to weather the storms of the future and keep
abreast of these changes. CHEP’s intention is to be a In dealing with these high pressure situations
world-leading provider of supply chain solutions that companies look to build scale and drive standardisation
create superior and sustainable value for its customers, to achieve efficient business and economies of scale.
shareholders and employees. Moving up into Africa is one method South African

The year 2015 saw South Africa grapple with tough
economic conditions.

On a global level things haven’t been easy either,
emerging markets are not meeting their expected
growth rates and Europe has had to battle Greece in an
attempt to find some stability.

All these factors have put pressure on
organisations to perform at a higher level and cut

These high pressure economic conditions often

see organisations look to traditional cost-cutting

methods to plug the leak but these methods are

unfortunately not always sustainable.

4 the logistics news case study annual 2015