Page 36 - Case Study Annual 2018

LAA Gold Award

Driving road safety

through culture change

A change in shareholding and a new executive leadership team at the RTT Group has
resulted in a revised business strategy which is underpinned by a People Promise:
‘To provide a workplace focused on enabling its employees to achieve their best while
executing on the strategy’.

Founded in June 1980, the RTT Group fi rst opened related accidents and injuries.
its doors with one owner, one driver and one truck. A change in shareholding and a new executive
Since then the company has grown to become one leadership team has resulted in a revised business
of South Africa’s largest logistics providers. strategy which is underpinned by a People
Promise: ‘To provide a workplace focused on
The challenge enabling its employees to achieve their best while
This expansive growth has been successful; executing on the strategy’.
however, the focus has always been on moving This involved a strategic plan to create the
volume at all costs, often at the expense of good environment for change, moving employee
processes and behaviour. Even though well engagement from policing to coaching, fostering
intended, this myopic approach has led to an an environment of employee well-being, involving
organisational culture based purely on operational employees to become agents of change, creating
excellence with little regard for employee wellness shareholder value and improving the value
and a professional working environment. The proposition to clients. The objective was to change
acceptance of poor conduct unfortunately was the culture in order to transform the business.
not confi ned to the internal business environment,
but extended to the outer environment as drivers The solution
carried this behaviour with them whilst out on their Beginning in 2014, RTT embarked on a journey of
routes, the result being unacceptable levels of road change, with a review of existing processes and

34 The Logistics News Case Study Annual 2018