Page 40 - Case Study Annual 2018
P. 40

LAA Silver Award








                     KraftHeinz supply chain




                      solution design through



             CEVA Logistics Control Tower





               KraftHeinz, an existing forwarding and clearing customer of CEVA Logistics, required
              assistance for additional bulk warehousing due to operational and planning issues that
                                  caused serious delivery constraints in its business.




































            KRAFTHEINZ, A well-known global brand,             the end-to-end supply chain of KraftHeinz and to
            imports signifi cant volume in the form of raw      determine the root cause of supply chain failure
            materials and fi nished goods and manufactures      and additional supply chain costs.
            locally in factories at Wellington and Atlantis in    The objectives of the SVA process were
            the Western Cape.                                  explained to the customer and the focus was on
                                                               improving cash fl ow and productivity, reducing
            The challenge                                      supply chain cost and stock holding, ensuring
            The company required assistance for additional     product mix per region is correct and operating
            bulk warehousing due to operational and            using a ‘Just in Time’ system.
            planning issues that caused serious delivery          Buy in from KraftHeinz top management was
            constraints in its business. During a customer     imperative for the SVA process to be successful
            visit in September 2017, CEVA Logistics MD,        and this was an ultimate prerequisite from CEVA
            Clinton White, and KraftHeinz MD, Morné Fourie,    Logistics. Working in close collaboration with
            discussed these burning issues, and CEVA           MD Morné Fourie, CEVA Logistics started the
            Logistics suggested an immediate Supply Chain      interview process in October 2017. The CEVA
            Value Assessment (SVA) to process and analyse      team consisted of top management, solution


        38                                                               The Logistics News Case Study Annual 2018
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