As South Africa’s e-commerce sector continues to mature, expectations around delivery speed, visibility and affordability are intensifying. With online retail projected to exceed R100 billion locally by 2026, and e-commerce edging closer to 10% of total retail sales, courier networks are under growing pressure to scale reliably without adding cost to already stretched businesses.
This pressure is already visible in Fastway’s own network. Our internal data shows that parcel volumes increased by more than 26% year-on-year across November and December 2025, with December deliveries alone up nearly 40%, underscoring the growing strain on last-mile networks during peak trading periods.
The surge reflects both growing online demand and increasing reliance on delivery by small and mid-sized retailers.
2026 will mark a turning point for last-mile logistics, one where technology-led efficiency becomes essential to sustainable growth.
Drawing on operational insights from across Fastway’s national network, here are five last-mile trends that are set to shape South African e-commerce in the year ahead.
- Automation becomes foundational to last-mile performance
As parcel volumes continue to rise, courier operations are increasingly under pressure to process more freight in shorter timeframes, without increasing error rates or delivery delays. In this environment, automation is no longer a future consideration, it is a prerequisite for scale.
Automation allows us to absorb growth without compromising reliability. It creates consistency at volume which is critical as e-commerce demand becomes less seasonal and more continuous.
- Direct system integrations become the norm for SMEs
Courier integration is no longer reserved for large enterprises with dedicated development teams. Fastway has seen a marked increase in demand from SMEs for API and SFTP integrations, reflecting a broader shift towards automated fulfilment workflows.
These integrations allow businesses to quote, generate labels and track parcels directly from their own systems thereby reducing administrative effort, limiting human error and speeding up dispatch times.
In 2026, logistics needs to plug seamlessly into how a business already operates. SMEs increasingly expect courier services to integrate into their tech stack, not sit outside of it.
- Affordability is driven by efficiency, not price-cutting
While delivery expectations continue to rise, affordability remains a critical concern for South African businesses operating in a constrained economic environment. This pressure is being amplified by the entry of global e-commerce platforms and cross-border marketplaces, which are raising the bar on delivery speed and transparency while intensifying competition for local retailers.
The answer lies less in headline pricing and more in operational efficiency using automation, route optimisation and system-led processes to reduce cost per parcel.
Keeping delivery affordable in 2026 will depend on how efficiently networks are run. The couriers that succeed will be those that remove friction from the system rather than adding cost downstream.
- Higher-value parcels drive demand for extended liability cover
As e-commerce expands into categories such as electronics, specialist retail and premium goods, the average value of parcels moving through last-mile networks is increasing.
Fastway has seen growing uptake of optional extended liability cover, allowing businesses to protect shipments of higher value and providing additional peace of mind across the delivery journey. This trend reinforces the importance of robust handling processes, visibility and accountability throughout the network.
As parcel values increase, protection becomes part of the customer experience. It’s no longer nice to have, it’s an expectation.
- Delivery transparency becomes central to customer trust
Real-time communication is now a defining feature of the last-mile experience. Our data shows that recipients increasingly expect proactive delivery updates via WhatsApp, SMS and email, with clear milestones from pickup to final delivery.
In a market where infrastructure constraints and last-mile complexity continue to challenge delivery consistency, clear communication has become a critical trust-building tool for retailers and their logistics partners.
In 2026, transparency will play a critical role in building trust between retailers and their customers particularly as same-day and next-day delivery options become more widespread.
The last mile is often the only physical touchpoint in an online transaction. How clearly and consistently that moment is communicated has a direct impact on brand trust.
Together, these trends reflect a courier industry in transition, one where technology, efficiency and customer experience must evolve in parallel. For Fastway, the focus remains on building systems that reduce complexity for businesses and support sustainable growth in South Africa’s e-commerce economy.
The future of last-mile delivery isn’t just about speed. It’s about creating logistics networks that remove friction, improve visibility and give businesses one less thing to worry about as they scale.
By Danie Taljaard, Head of Technology at Fastway Couriers South Africa
