Michelin is committed to driving sustainable growth and development in Africa through the Africa Vision 2030, ‘Michelin in Motion’ which focuses on achieving a balance between People, Planet and Profit. Through Vision Africa 2030, Michelin is dedicated to delivering innovative solutions and services that support the continent’s unique needs and opportunities.

At the heart of Vision Africa is Michelin's commitment to offering everyone a better way forward. Michelin's "All Sustainable" strategy for 2030 is centered on three key pillars: People, Planet and Profit. On the environment front, Michelin is committed to reducing its CO2 emissions by 50% compared to 2010 levels, increasing the use of sustainable raw materials in its products to 40% by 2030, and achieve carbon neutrality in Scopes 1 and 2 by 2050.
The company aims to achieve an employee engagement rate of over 85% and increase the percentage of women in management positions to 35% and set the global standard in workplace safety.
Africa's unique dynamics offer immense opportunities for growth and development. With a predominantly youthful population, Africa’s demographic dividend is a powerful catalyst for progress and Michelin is committed to harnessing this potential through our people focused initiatives. By also attracting, developing, and retaining top African talent, Michelin is building a diverse and skilled workforce that reflects the continent's vibrant culture and entrepreneurial spirit.
The continent's rapid growth trajectory, marked by swift urbanization and economic expansion, also positions Michelin to leverage its expertise in sustainable mobility solutions. Furthermore, Africa's rich natural resources and diverse ecosystems underscore the importance of environmental sustainability, an area where Michelin is committed to making a positive impact through its Planet pillar. By understanding and responding to these unique African dynamics, Michelin is poised to drive meaningful progress through Vision Africa.
Amaury Vadon, MD and VP for Michelin SSA, "We care about giving people a better way forward. With Vision Africa, we are committed to driving sustainable growth and development in Africa. Our strategy is built on a deep understanding of the continent's unique challenges and opportunities, and we are excited to work with our partners and stakeholders to achieve a brighter future for all.”
By actively driving Vision Africa, Michelin is taking a significant step towards achieving its goals and making a positive impact on the continent.