Page 43 - Case Study Annual 2018

LAA Silver Award
Responsible
corporate citizens
DISTRIBUTION AND Warehousing Network
Limited (Dawn) manages the warehousing
and distribution of Wholesale Housing
Supplies (WHS) products. Dawn needs to
ensure that all products follow the process of
being picked, packed, checked and delivered
to customers, that employees are safe and
that drivers reach their destinations safely.
Dawn Logistics has six branches in South
Africa. It receives stock from 2,000 suppliers
and delivers over 19,000 product lines to
over 5,000 customers. It utilises a fleet of 186
trucks and trailers and travels over 10 and a
half million kilometres per year.
The drivers travel all over South Africa
seven days a week and 365 days per year in
order to carry out the logistics processes and
satisfy customers, and they face numerous
challenges and risks on their journeys.
The Logistics News Case Study Annual 2018
Dawn Logistics
prides itself on
ensuring its
drivers and other
road users are
kept safe on the
roads and aims to
minimise accidents
and deaths
through world-
class safety and
standard operating
procedures.
The challenge
Dawn did not have any transport
management systems in place and was
experiencing great difficulties with downtime
due to breakdowns caused by old trucks.
This affected customer service as deliveries
were not done, and this affected the OTIF (on
time, in full). Repairs and maintenance costs
were impacting its bottom line, and fines and
speeding were out of control. Its drivers were
responsible for many accidents and there
were complaints about driver road behaviour.
Dawn Logistics realised this had to stop as
it was not in line with its business strategies
and goals.
One of the main challenges was to change
people’s mindsets, especially the drivers’.
Through training, campaigns, competitions
and senior management involvement, the
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