Page 19 - Logistics News June 2019
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Book Review













          radically transform supply chain management? Is it   see attitude toward blockchain and whether or not
          just technological hype that will fade away?       the technology is likely to add value. This may be
            A presenter from MIT saw three possible futures   a sensible strategy to any veteran executive who is
          for the integration of blockchain technology into   accustomed to seeing hyped technologies rise and
          business: 1) the technology becomes a part of      fall. Yet wait-and-see is not without its risks. Unlike
          the way business is done but doesn’t change        many enterprise information technologies that
          the structure of the ecosystem; 2) it becomes      primarily go inside a company to potentially aff ect
          an entirely new way to transact business and       internal operations, blockchain is a technology
          creates entirely new ways to capture value; and    that typically resides outside the company to
          3) blockchain is positioned somewhere in the       potentially aff ect external relationships. That means
          middle of these possible futures, where we see     that those companies currently collaborating to
          some changes but not many. An informal poll        create blockchain applications in the supply chain
          of the participants found that most of them        will likely get to defi ne how those sitting on the
          thought the middle road (option 3) would occur,    sidelines will have to work in the future.
          although more were biased toward the optimistic,     Blockchain technology is still in its infancy, and
          transformational scenario (option 2).              it may evolve in many diff erent ways depending
            A second informal poll asked participants        on the area of application. An eye should be kept
          the following question: Will blockchain            on the latest technological developments such
          implementations start to generate business in      as ‘zero knowledge proofs’, which allows a party
          1-2 years, in 3-5 years or in more than fi ve years?   to prove something to another party without
          The participants were fairly evenly divided        revealing the actual data. Zero knowledge proofs
          on the topic. Two participants from the same       might augment blockchain potential for supply
          manufacturing company had diff erent opinions      chain applications.
          on this issue because they worked on opposite        Companies currently have an opportunity to
          ends of the supply chain. Blockchain was less likely   defi ne how blockchain is used in their supply
          to have a near-term impact on the back-end of      chains, assuming it is used at all. But even if the
          the company’s well-established and trustworthy     attempt reveals that blockchain is a just another
          network of suppliers and more likely to impact     hammer that cannot fi nd its nail, all that scrutiny
          on the customer-facing front-end of the supply     of potential applications for blockchain may give
          chain due to customers demanding a blockchain      rise to other solutions to the many ineffi  ciencies
          solution.                                          and opportunities latent in today’s complex global
            Many at the roundtable were taking a wait-and-   supply chains. •
































          June 2019  |  Logistics News                                                                        17
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