Page 20 - Logistics News June 2019
P. 20
Cover Story
Setting new lift truck
warranty standards
In a groundbreaking development, Goscor Lift Truck Company has rolled out an
industry-fi rst, standard 5-year warranty on its Doosan 7 Series range of lift trucks.
THE NEW off ering is the longest ever warranty to is a sign of service commitment from GLTC as the
be off ered in the South African forklift industry. exclusive distributor of Doosan’s range of lift trucks
Goscor Lift Truck Company (GLTC) Sales in the southern African market. “The initiative is in
Director, Patrick Barber says warranty is a the best interests of the end user. A longer product
valuable component of any capital equipment warranty gives customers extra coverage for their
purchase, especially mission critical and big mission-critical assets, along with a little more
ticket purchases such as lift trucks. “It assures peace of mind. From a supplier point of view, it
equipment users that their funds are being spent means that we want to be there for our customers,
on a trustworthy product and the supplier is and be involved in their businesses with a vested
committed to the health of the equipment for the interest,” explains Barber.
long haul,” he says.
“The pertinent reasoning behind the extended Best combination
warranty is the fact that the initial capital The Doosan 7-Series forklift range is a product
investment on these machines is very high. that ticks all the right boxes, from maximum
Therefore, to retain the value on the product, the productivity to cost-eff ective and safe operation
warranty is a signifi cant component of the product across an array of applications – attributes that are
life cycle,” says Barber. high up on every warehouse or distribution centre
While diff erent lift trucks from diff erent manager’s checklist when evaluating and selecting
manufacturers may have varying price tags, the materials handling equipment.
length of warranties has largely remained the “These features, coupled with a long warranty,
same for years, pegged at 12 months, which is mean that if services are done according to orginal
an industry norm. GLTC’s new warranty is thus equipment manufacturer (OEM) specifi cations
a game changer in the industry, driven by the and standards, the machines will give owners a
company’s understanding that the longer and longer lifespan, while retaining the value of the
more comprehensive the warranty is, the lower the investment,” says Barber.
overall potential cost of ownership for owners.
“We have been supporting the Doosan product Transformation matters
since 1994 and have come to trust the build Apart from the warranty, another key
quality of this Korean product. We have worked development is that GLTC has just become the
closely with our principal, Doosan, to develop a only importer of capital goods in South Africa to
product that meets our local operating conditions attain a Level 3 B-BBEE status, eff ective March
and support it with a fi tting warranty that gives 2019. Barber says this is a proud moment for the
customers the peace of mind they need, especially company, which speaks to its transformational
in these diffi cult operating conditions,” says Barber. attitude. GLTC has also invested heavily in skills
Barber also reasons that the extended warranty development. •
18 June 2019 | Logistics News
